Finding useful stuff on the street is pure joy, like stumbling upon a pile of used books or a couch with hidden potential. Curb-mining becomes even better when you unknowingly get to be part of a good experiment.
Blu Dot decided to drop 25 Real Good chairs around the streets of New Yorks to see where they would end up. Hidden cameras and GPS enabled them to follow the reactions of people on the street upon seeing the chairs, filming the process from discovery, interest, inspection, to possession and then showing up at their door to ask them what they thought of the chair. PUNCOs to INCOs.