The Real Good Experiment

Finding useful stuff on the street is pure joy, like stumbling upon a pile of used books or a couch with hidden potential. Curb-mining becomes even better when you unknowingly get to be part of a good experiment.

Blu Dot decided to drop 25 Real Good chairs around the streets of New Yorks to see where they would end up. Hidden cameras and GPS enabled them to follow the reactions of people on the street upon seeing the chairs, filming the process from discovery, interest, inspection, to possession and then showing up at their door to ask them what they thought of the chair. PUNCOs to INCOs.

Advertisements

One response to “The Real Good Experiment

  1. This is a really great guerilla marketing idea, although I am sure this wasn’t cheap to pull off. It is funny seeing people’s faces and expressions to random chairs put on the street. I especially like the squirrel hidden camera!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s